Background

Finch needed a mobile app that made budgeting and saving feel friendly instead of intimidating.

Role & scope

Product design, UX research, interaction design, UI design

Approach

• • Interviewed 6 target users to understand mental models around budgeting.
• • Mapped onboarding and core flows to reduce choices at each step.
• • Designed a component-based UI system for charts, cards, and notifications.

Outcome

Onboarded 30k+ users in the first 90 days with a 62% completion rate on onboarding.

Background

Northwind’s dashboard had grown organically, making it difficult for customers to find critical insights.

Role & scope

UX audit, information architecture, UI redesign

Approach

• • Audited existing flows and identified key friction points.
• • Redesigned navigation and information hierarchy around user jobs-to-be-done.
• • Created a design system for tables, filters, and states.

Outcome

Trial-to-paid conversion increased by 18% and support tickets about the dashboard dropped by 35%.